Recruiting Marketing is a module I have grown to cherish and admire. It is the first project I ever worked on with Whitaker Taylor, and it has linked me back to my web development days. As we move forward into the new year, we look back and see the enhancements and updates in Recruiting Marketing and Recruiting Management SAP SuccessFactors has submitted as part of their Q4 2018 product release.
Are you familiar with all that SuccessFactors has to offer in the Recruiting bundle? Did you know that in recent years SuccessFactors has come out with a new module called Recruiting Posting to help ease the job posting process when using multiple job boards? Recruiting is a billion-dollar business with the bulk of that money being spent outside the recruiting technology – on talent sourcing, agencies, etc.
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The other day I was speaking with leaders of an organization that was thinking about improvements to its career site. After comparing their site with others, they admitted that they’ve never been a “sexy” company, one that lures attention; they have a more conservative feel. That interaction got me thinking—how important is a career site for top candidates? Does the design and feel really make a difference?
Recruiting Marketing is not new to the SuccessFactors ecosystem. However, it’s a module that has been underutilized, or perhaps not even discovered, by many customers. But because of the new Career Site Builder (CSB), I believe use of Recruiting Marketing will now aggressively expand. CSB is a tool within the RMK module that allows customers to have full control over their career sites. This independence makes the Recruiting Marketing module more attractive.